comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on traffic to Sports sites in India as the country prepares for the India Premier League’s (IPL) third season. The study found that more than 10 million Internet users at home and work locations in India visited a sports site in January 2010, nearly double the number from the previous year.

“The sports category has experienced tremendous growth throughout the last year as more Indians turn to the Internet as their first source of up-to-the-minute news on their favorite teams and players,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “January saw a particularly strong increase in traffic fueled by the IPL3 player auction on the 19th of the month. With IPL3 set to begin in March, we expect to see continued growth at many sports sites as fans prepare for the tournament’s return to India.”

More than 10 Million Visit a Sports Site in January

In January 2010, 10.3 million Internet users age 15 and older visited a sports site in India from a home or work location, an increase of 97 percent from the previous year. Yahoo! Cricket led as the most visited sports destination with nearly 4 million visitors, up 305 percent versus last year. ESPN grabbed the #2 position with 3.5 million visitors (up 109 percent) followed by Sify Sports with more than 1 million visitors (up 379 percent). Cricket-specific sites also posted strong visitation figures including CricBuzz.com (640,000 visitors), CricketNirvana.com (523,000 visitors),KrishCricket.com (306,000 visitors) and Cricketnext (278,000 visitors).

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I want to highlight Teach For India on Indian Trends as this is one of the most important initiatives taken by a group of Indian Intellectuals to provide education to the India's under privileged.

Despite India’s expanding economy, millions of citizens in the country remain marginalized, with no access to the new found opportunities within the country. One of the primary reasons for this is inequity in the quality of education received by thousands of children from low-income communities. This inequity denies those without adequate funds a proper education, leaving them illiterate and weak to break the cycle of poverty, and participate in the country’s economic prosperity.

The state of India’s education is becoming better:

According to India’s 2001 Census, only 60% of the country’s population is literate. For women, the literacy rate is even lower than the national average, at 48%.*


Out of every 100 children in India, 20 will never attend school. Of those who attend school, 50% will drop out before Class X. A central reason for this state of educational inequity in India is a shortage of capable teachers, and a system of rote learning in many schools that impedes critical thinking.

http://www.teachforindia.org/indias-educational-crisis.php